Shanghai ZK Enterprise Management Consulting Co., Ltd

Room 2605, East Daming Road 1050, Hongkou District, Shanghai

+86 021-60715651 / 156 5187 9931 Ms. Zhang

Market Research and Strategy
Market Research
Macroeconomics

each country’s GDP

industry investment

debt (ratio)

commodity prices

trade volume

CPI

demographic structure

residents’ wealth

Market sales volume/revenue

industry market size

sales volume & revenue

sales by region

market segments

Trends in product R&D and technology development

new product development research

technology roadmaps

new technologies and materials research

Industry policy trends

national industry policies

local industry policies

Market competition landscape

major competitors

market share

product matrix

capacity planning

Industry chain analysis

upstream raw material suppliers

raw material price trends

midstream manufacturers

integrators

downstream sales channels

distributors

Market opportunity analysis

market demand

supply

consumption trends

Market Strategy
Revenue growth strategy

strategies aiming at promoting sales and operating profits, from preliminary market research and analysis to the formulation of strategic plans, sensitivity analysis, and assistance in implementation

Market competition strategy

conduct a comprehensive analysis of direct and indirect competitors in the current market from multiple dimensions, including enterprise strategy, organizational structure, marketing, sales strategy, product strategy, technology research and development, and operation strategy. Through comprehensive analysis, we will define the strengths, weaknesses, and development trends of our competitors, and propose a competitive strategy plan for this, while continuously providing updates on competitor information. 

Market Entry Strategy

(1) New Product Market Entry: conduct research on the target market, assess market demand and competition status, identify market opportunities, and propose market entry recommendations and implementation approaches

(2) Multinational Market Entry: conduct preliminary research on the laws and regulations, macroeconomics, investment risks, and competition landscape of the target region, and propose business operation models, risk control strategies, and market development strategies

Mergers and acquisitions strategy

analysis of investment opportunities in target investment areas, selection of investment targets, commercial due diligence, risk analysis, investment return analysis, etc

Brand strategy

 brand positioning, brand image suggestions, brand development and management, brand research, and competitor brand analysis

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