Project Background: A globally renowned chemical raw material manufacturer is seeking transformation. The new energy vehicle segment is regarded as an important transformation direction, due to increasing saturation of the traditional automotive market and the policy trend of tightening emission standards and implementing carbon emission credits. Leveraging its advantages in technology and experience it has applied in material production, NEV power battery is selected as the key product it aims to explore.

Part 1 | Market Analysis

Analysis of Chinese NEV Market

Policies and Their Impact on the Industry

Battery Segment

Part 2 | Technology Analysis

Structure and Assembly of Battery System

Composition and Materials of Battery System

Technology and Design Requirements of Battery System

Analysis of Battery Technology Trends

Implementation Process: More than 50 in-depth interviews were conducted, including 2 workshop meetings attended by 2 senior industry experts and interviews with nearly 20 personnels from sales, technology, and market strategy departments in major power battery companies.

We established a targeted market trend model through in-depth interpretation of the policies of NEV market.

Moreover, we analyzed the products from major power battery companies and made cross-sectional comparison, which is vital for client’s product positioning strategy.

Project results: We provided the client with a large amount of market and technology-related information and trends analysis, to help them conduct an objective analysis on the new energy power battery market and identify market opportunities and risks. We also provided strategic recommendations tailored to the client’s current situation.

Finally, the client adopted our proposals, and we introduced them to several potential customers for future cooperation. Currently, the client is actively preparing for market entry.